LUCKY DAYE
" Over "
One Pager Treatment.
The song
Press play, then read on.
I love the references sent along with this song especially Outkast's "Ms Jackson" a nostalgic memory of just such a solid video and group that really put themselves out there with such talet, style and presence.
I really like what I've seen so far from Lucky Daye's creative direction and I feel I'm starting to understand the world you're trying to build a bit more.
For over, I want to bring that "big budget" 2000's video feel back. I also love the idea that its not too serious and has some of the kander and playfulness of a video like Ms Jackson.
SCALE MODEL SETS
"Nightmares turn into a dream"
"I’m just try’n to get closure"
From the brief that I received you mentioned themes of "the passing of time" repetition and cycles.
This song is about a love interest the back and forth almost nuisance it causes for the mind. I love the idea that this being "stuck" is visually translated in a set that feels closed in and hard to break out of, like a bad relationship.
SURREAL VIGNITTES
"Nightmares turn into a dream"
"I’m just try’n to get closure"
I love the idea of having dream like sequences, painted with some in camera studio art direction and construction. Flex our imaginations and the visual space the video lives in. This can play off the lyrics, and just thematically further a dream like Lucky Daye "fun house" type of world.
"Cause you keep callin me back"
"I'm just tryna get closer"
"Its a green light"
Set Design Moodboard
Gallery from the original page, still to be restored.
Specs.
Cast
1 x Lucky Daye
Location
In Studio, Los Angeles
Vigniettes
6 x TBD
Shoot Days
1
Turnaround
Colour Grade, Mix & Deliver - 21 days
Camera
ARRI Alexa Mini LF - Spherical LF Lenses
Steadicam & Russian Arm
I'm a very collaborative person and respect the way the Lucky Daye Creative Direction is going.I'd love to hear you feedback and hope we get the chance to build out some of these ideas more!
xx
Amos
Thank you.
