The work
Describe the artist, brand or project and the one thing the film needs to make its audience feel or understand.
Turn the idea into a useful first conversation.
Plan a film or campaign
A short brief helps a director understand the creative problem, the production constraints and what a successful release looks like. You do not need a finished treatment to start.
The production
Include the filming location, possible shoot dates, delivery deadline and a budget range with its currency. Mark anything still undecided.
The release
List the formats and placements: music video, broadcast, paid social, organic social or website. Note the usage period and countries when known.
The references
Link to two or three references and explain what matters in each: performance, rhythm, framing, tone or an effect. Confirm which music and assets you can supply.
Your notes
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